G-Shock Digital Watch

$135.00 CAD

SKU: G-7900A-4CU

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Details

From G-Shock, the watch that delivers unmatched toughness, comes a collection of new models that deliver a new level of protection. These watches are designed and engineered for rough and rugged activities. Red resin band digital watch with neutral face.

G-Shock Digital Watch

$135.00 CAD

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Unceasing evolution

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981.

The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

And G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions.

Stronger than ever, and targeting even greater strength, G-SHOCK’s challenge is never-ending.