G-Shock Analog-Digital Watch

$199.00 CAD

SKU: GA710GB-1A

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From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, come new models with garish coloring. The base model is the GA-700, which uses original resin molding technology that makes it possible to form analog hands, dial, and hour markers of resin that shines like metal. This lineup is available in a choice of three colors (blue, silver, gold) that create the image of the accessories or fashion items worn by b-boys. The black and blue, and black and silver models have a half-matte finish for a look that is totally cool. The black and gold model has an overall shiny finish for a tough and energetic look.

G-Shock Analog-Digital Watch

$199.00 CAD

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Unceasing evolution

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981.

The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core.

And G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions.

Stronger than ever, and targeting even greater strength, G-SHOCK’s challenge is never-ending.